Fried stuff-on-a-stick company CornDog With No Name opened a new restaurant in Dallas, at Northwest Highway and Preston Road.
It’s a bit of a coming-home story for co-owner Vickie Fletcher. Fletcher’s first job was near Preston Center, frying doughnuts as a teenager in the late ‘60s. She later married into the famous Fletcher’s corny dog family, which introduced the fried frank to the State Fair of Texas in 1942. Decades later, after Fletcher’s patriarch Neil “Skip” Fletcher died in 2017, the family started to feud. Fletcher and her daughter Victoria “Jace” Fletcher Christensen struck out on their own, selling corn dogs.
Neither Christensen nor her step-grandmother GG Fletcher, who oversees the longtime Fletcher’s Original State Fair Corny Dogs company, will say much about the dramatic trademark lawsuit over the family name and legacy — one that ended rather abruptly in late 2020. But according to court documents, Christensen has agreed not to use her maiden name, Fletcher, or to use stories about her grandfather or great-grandfather in conjunction with her new corn-dog business.
The restaurant is named CornDog With No Name: an exasperated joke that stuck.
“I don’t care what you call me, just call me,” Christensen says, shrugging.
The first CornDog With No Name opened about a year ago in Northwest Dallas. Now Christensen and her mom are back in the kitchen, cooking at their second CornDog With No Name, which opened Jan. 28, 2021.
“We’re laying our roots, building our community, catering birthday parties … and trying to be strategic and optimistic,” Christensen says. They’re hoping the Park Cities store can help them through a COVID-19 sales slump.
CornDog’s business plan includes selling corn dogs at Texas events, like Dallas Cowboys games, the Houston Livestock and Rodeo, Mayfest in Fort Worth and Texas A&M football games. But much of that business is gone, for a second consecutive year, because of the coronavirus pandemic.
Today, the original CornDog restaurant in Northwest Dallas is open Fridays and Saturdays only. Corporate employees haven’t returned to the nearby office buildings, and nightlife in that area is sleepy. The new CornDog restaurant on Preston Road in Dallas is intended to be the new flagship, open six hours a day, six days a week: 11 a.m. to 5 p.m. Monday through Saturday.
Stuck at home during the pandemic, Christensen added new menu items to try to further prove her corn dog company is different from the 79-year-old Fletcher’s business started by her great grandfather.
She diced bacon, packed it on the outside of an un-cooked corn dog, and fried it.
“When we finally got the recipe right,” she says, “I for real cried.”
CornDog also sells a corn dog with a Best Maid pickle inside it, cored out moments before it gets fried so the pickle doesn’t lose its juiciness. What results is a (very fat) fried frank with bites of crunchy dill, the pickle juice still hot.
Other options at CornDog are wackier: There’s a $24 corn dog dipped in edible gold; a vegetarian corn dog made with pea protein; an elk corn dog; a turkey corn dog; CBD-infused corn dogs; and — long pause — a 12-inch-long corn dog named the Big D.
CornDog also sells funnel cakes, including one called the Bonfire that comes with s’mores ingredients and is lit on fire tableside.
Christensen just finished the recipe for their gluten-free corn dog two weeks ago. She says she’s been working on the recipe for two years.
The descendant of the kings of the corny dog is also growing her own family. Jace Christensen and husband Marcus Christensen expect to welcome a baby girl, via a surrogate, in June.
The baby’s name will honor the family food: They’ll call her Cornelia.
CornDog With No Name opened Jan. 28, 2021, at 6030 Luther Lane, Dallas. The restaurant at 10220 Technology Blvd., Dallas remains open on Fridays and Saturdays only.
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