Pure Spectrum Named First-Ever CBD Partner of a U.S. National Governing Body

Pure Spectrum Named First-Ever CBD Partner of a U.S. National Governing Body

Posted: Dec 18, 2019

Pure
Spectrum CBD is proud to announce its partnership with USA Triathlon through
2023, becoming the first cannabidiol manufacturer to partner with a U.S.
National Governing Body in the Olympic and Paralympic Movement.

The
agreement features new education programs for the multisport community based on
100% hemp-derived THC-free CBD.

Our
partnership with USA Triathlon follows closely on the heels of our sponsorship
of the 2018 Reebok CrossFit Games, and solidifies our place at the forefront of
CBD’s burgeoning presence in the sports industry.

“With its athlete-first approach and proven commitment to
safety, quality and accuracy, Pure Spectrum is a clear leader in the growing
CBD industry,” said Rocky Harris, Chief Executive Officer at USA Triathlon. “We
are partnering with Pure Spectrum to help educate triathletes of all levels
about CBD and to provide a fully vetted CBD option.”

Harris said USA Triathlon selected Pure Spectrum because
its products are made from industrial hemp containing no THC. “They apply
strict third-party testing protocols to assure the products are pure,” he
said. “They are completely transparent
by posting batch-specific test results for every product they sell. They also
control the entire supply chain to ensure every stage of the process is
standardized, controlled and evaluated from the time the seed is planted in
their family farms until the package is delivered to a customer.”

Education of athletes, coaches and the entire triathlon
community will be a critical component of the partnership, incorporating a
comprehensive CBD FAQ section and free webinar hosted on usatriathlon.org and
purespectrumcbd.com. The webinar will feature a general overview of CBD as well
as specific information about how endurance athletes can safely and effectively
use the products.

“As athletes ourselves, we understand the incredible
stress competitive sports puts on the body, which is why we’re proud to partner
with USA Triathlon to bring the benefits of CBD to the most elite athletes
competing today,” said Brady Bell, CEO and Founder of Pure Spectrum. “We want
to provide athletes with an option that they can have the utmost confidence
in.”

The United States Anti-Doping Agency (USADA) and World
Anti-Doping Agency (WADA) allow the use of CBD both in and out of competition
and Pure Spectrum also sponsors more than 100 professional athletes including
Australian UFC fighter Megan Anderson and six-time Obstacle Course Racing (OCR)
World Champion Hunter McIntyre.

More information on USA Triathlon’s partnership with Pure
Spectrum, including a comprehensive list of frequently asked questions about
CBD, can be found at usatriathlon.org.


Share This Article!



Latest posts